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• Leverage the API connection for custom reporting, dashboards, and automatization
• What to do with LAT users and cannibalization on organics
• Creative assets that convert

[post_title] => One level up with Apple Search Ads & Google App Campaigns [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => one-level-up-with-apple-search-ads-google-campaigns [to_ping] => [pinged] => [post_modified] => 2020-01-28 10:02:40 [post_modified_gmt] => 2020-01-28 10:02:40 [post_content_filtered] => [post_parent] => 0 [guid] => https://apprilfestival.com/?post_type=session&p=3007 [menu_order] => 0 [post_type] => session [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 3841 [post_author] => 1 [post_date] => 2020-01-28 09:48:55 [post_date_gmt] => 2020-01-28 09:48:55 [post_content] => Customer engagement is al jaren een uitdaging voor retail. De relatie met klant wordt steeds belangrijker, maar hoe bouw je die relatie op als je klant steeds ongrijpbaarder worden? We staan aan het begin van een nieuw decennium, en we maken een versnelling door in data-activation. Marketing Automation en Personalisatie maken het mogelijk om een betere customer experience te creëren dat zal leiden tot meer klantretentie, loyaliteit én conversie. [post_title] => Increasing Customer Engagement for Retail [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => increasing-customer-engagement-for-retail [to_ping] => [pinged] => [post_modified] => 2020-01-28 09:48:55 [post_modified_gmt] => 2020-01-28 09:48:55 [post_content_filtered] => [post_parent] => 0 [guid] => https://apprilfestival.com/?post_type=session&p=3006 [menu_order] => 0 [post_type] => session [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 3839 [post_author] => 1 [post_date] => 2020-01-19 13:07:58 [post_date_gmt] => 2020-01-19 13:07:58 [post_content] => I bet you have had some amazing app ideas. Maybe you even build some. It might even be your hobby. If you did, most likely you had the same experience as most of us did, the hobby didn't get you there. ‘Build it and they [the customers] will come’ didn’t work. So you tried several things to make money, growing increasingly frustrated over time, ultimately maybe even stopping the project. So what happened? Did you properly understand how your app worked as a business? Did you understand its potential, did you know how to get there and was it realistic in the first place? Over the course of 45 minutes I will guide you with insights on these questions to help you run your app as a business, allowing you to have more fun and make more money while doing it. [post_title] => Monetizing your app [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => monetizing-your-app [to_ping] => [pinged] => [post_modified] => 2020-01-19 13:07:58 [post_modified_gmt] => 2020-01-19 13:07:58 [post_content_filtered] => [post_parent] => 0 [guid] => https://apprilfestival.com/?post_type=session&p=2972 [menu_order] => 0 [post_type] => session [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 3832 [post_author] => 1 [post_date] => 2020-01-01 07:00:13 [post_date_gmt] => 2020-01-01 07:00:13 [post_content] => Mobile campaigns are a one-way means of communication with the users. If we fail to talk to them the right way, we will see a decrease in purchases, or worse, an increase in uninstalls. But what is the right amount of messaging? How to set up the tone? Where are the traps that we want to avoid? Is localisation just translation? This talk will give you useful tips on how to think about and work with the language of notifications and other messaging based on real data, sometimes painful experience, and a bit of the common sense. Funny fuck-ups included! Zoom webinar: https://zoom.us/j/98668807339 [post_title] => The language of mobile campaigns: how (not) to talk to your users [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => the-language-of-mobile-campaigns-how-not-to-talk-to-users [to_ping] => [pinged] => [post_modified] => 2020-01-01 07:00:13 [post_modified_gmt] => 2020-01-01 07:00:13 [post_content_filtered] => [post_parent] => 0 [guid] => https://apprilfestival.com/?post_type=session&p=2975 [menu_order] => 0 [post_type] => session [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 5 [current_post] => -1 [before_loop] => 1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 3846 [post_author] => 1 [post_date] => 2020-02-07 10:44:55 [post_date_gmt] => 2020-02-07 10:44:55 [post_content] => Warren Buffett isn’t the only one who can profit from compounding interest. By creating and introducing compounding interest in your apps and products, you can also profit. In this talk, you’ll get underneath the strategy and see some frameworks and approaches to embedding compound interest generation in your apps and products. You’ll create a playing field where your team’s creativity is focused and can thrive on consumer focus. The added bonus is that the approach can be used for all aspects of your business model and distribution – whether you’re B2B or B2C. 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