UX Research Chat: European Accessibility Act 2025

When we don’t take into account accessibility, we exclude 20% of the population from our target audience, but till now it was the company’s decision. The European Accessibility Act (EAA) 2025 moves accessibility and inclusive design from a ‘nice to have’ to ‘must have’ category.

[EAA 2025](https://ec.europa.eu/social/main.jsp?catId=1202#:~:text=The%20European%20accessibility%20act%20is,EU%20leading%20to%20costs%20reduction) is a directive that aims to improve the functioning of the internal market for accessible products and services. It applies to all businesses in the EU with 10+ employees.

The implementation of each country’s laws will have to be ensured by June 2025, that’s why it is so important to get ready for it.

**Join us for an engaging discussion session addressing the following topics:**

* Key objectives of European Accessibility Act 2025, its implications for individuals with disabilities, businesses, and society as a whole.
* Implications of EAA 2025 for researchers and designers.
* Obstacles for advancing accessibility initiatives.
* Strategies and potential innovations to further promote accessibility and inclusion.

**SPEAKERS**

* [Dean Birkett](https://www.linkedin.com/in/dean-birkett/), IAAP CPACC certified Accessible Design Consultant
* [Kjell Massen](https://www.linkedin.com/in/kjellmassen/), Director Business Development at Norstat
* [Lisa van der Goot](https://www.linkedin.com/in/lisa-van-der-goot-design-research-service-design/), Sr. Design Researcher at Perspective
* [Ingrid Pfrommer](https://www.linkedin.com/in/ingridpfrommer/), Digital Accessibility Expert, Dutch Government advisor

**HOST**
[Norstat](https://norstat.co/) is one of the leading data collectors for market research in Europe. Since the start in 1997, they have built a panel network of over 2 million consumers across 19 countries. With highly-experienced project managers, the right methods, and the latest technology, they provide reliable data about any topic or target group. They deliver data to trust, for all most well-founded decisions.

**PROGRAM**
18:00 Doors open, pizza & drinks
18:30 Discussion
20:00 Drinks & networking

📸 *Please keep in mind there will be pictures taken at the event. They will be uploaded to the meetup page and might be used on social media.*