The Realities of A/B Testing

Aydar Mukhametzyanov

Speaker / Trainer

Started their career as an iOS developer in 2012, and now works at Freeletics in Munich.

A/B testing isn’t just about shipping and learning. There’s also some hard work involved. What if you have several A/B tests running on top of one another? Should you duplicate lots of code or introduce lots of branching? What does statistical relevance even mean?
In this talk, I’ll dig into the realities of A/B testing. I’ll discuss how to deal with A/B testing in practice, how to continuously split test an application with a non-trivial number of variants and not go mad, and how to keep your quality standards high. Come find out how to optimally learn from your users.

Session details
Date: 18-04-2019
Time: 1555587300 - 12:15
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