The language of mobile campaigns – How not to talk to your users

Speaker / Trainer

Mobile Campaign Specialist at Avast Software Bára is responsible for configuration and targeting of mobile campaigns in Avast's Security, Privacy, and Utilities apps. When she doesn't work with apps used by millions of users, she enjoys diving deep in app data of group expense tracker Settle Up. She is a self-proclaimed grammar nazi and beer lover. Her favourite character is the En dash.