Design for success

Sjoerd Dijkstra

Speaker / Trainer

UX Director & Head of the Netherlands @ App Annie
I love to create & improve digital solutions that humans understand and really want to use. Users are happy and stay loyal, or not and leave. I am designing for more than 15 years on both client & agency side and as a consultant. Besides work, I organize a UX meetup in Utrecht called UXU.
For more information visit: &
Today we don’t design complete products filled with features from the start and see if it works. Our design waterfalls turned into design sprints and iterative workflows, where we really partner with our business and development stakeholders to create solutions that are impactful.
Learn how to approach design in each stage of your app’s lifecycle. By focussing on success metrics that matter you can truly impact the success of your apps by design.
Session details
Date: 18-04-2019
Time: 1555596900 - 15:05
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