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But in the world of mobile advertising, this isn't actually true - huge budgets are spent on campaigns that have no way to prove that a human really saw the ad... until now. Earlier this year, Adjust unveiled it's new standard to combat fraudulent ad clicks - Click Validation. In this talk, Michael Paxman breaks down how the filter works, and what it means for you and the safety of your advertising budget. 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But in the world of mobile advertising, this isn't actually true - huge budgets are spent on campaigns that have no way to prove that a human really saw the ad... until now. Earlier this year, Adjust unveiled it's new standard to combat fraudulent ad clicks - Click Validation. In this talk, Michael Paxman breaks down how the filter works, and what it means for you and the safety of your advertising budget. 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