Developing a scalable white label app

Speaker / Trainer

Arno is an experienced mobile engineer with a demonstrated history of working in the media production industry. He is currently rocking the iOS department at IceMobile focusing on implementing our digital solutions for clients all over the globe. With his critical eye and open mindset, he is driven by writing simple but powerful and clean code that is logical and sustainable. He likes to collaborate in an interdisciplinary setting with design and backend to come up with end-to-end solutions. In his spare time, he likes playing guitar, hiking and spending time with his family. You can wake him up for Formula 1 and an awesome guitar solo. IceMobile introduction: We empower food retailers to be loyal to consumers’. Our goal is to help food retailers deliver the best digital experiences to their consumers. As a global market leader with over 50+ programs and 10+ million users across 3 continents, we help companies to innovate with impact, and build stronger relationships with their customers. With our bright loyalty platform, we offer a suite of digital products specialized for food retailers, to create customer intimacy at mass scale. Next to that, we are a digital UX agency. Where we create epic user experiences with strategy, research, concepting, design and agile development. IceMobile was founded with the vision that mobile would become the most important medium in people’s lives. Over the past 15 years we’ve created award-winning apps and mobile experiences for all kinds of industries. Our merger with BrandLoyalty in 2012 allowed us to expand globally, and specialize in loyalty for food retail. My role within the organization is making sure the fundamental development landscape meets the business criteria. Translating a business vision into development goals while picking or realizing the tools that are needed. This allows us to move forward with our both our clients and products.

As a global market leader with over 50+ programs and 10+ million users across 3 continents, you have to deal with customer requirements on a global scale.
During this track, we will explain how we approach building reusable features in a white label app that is used by millions of users in more than 15 different countries.

Because let’s be honest, it can be a challenge to build applications that meet client expectations and converting this into code that’s both scalable and maintainable.
Are you eager to learn more about this topic?
Would you like to gain practical insights in maintaining a scalable white label product, configuring client agnostic source code, feature toggles, CI / CD and configuring it all?
Join our talk!

Session details
Date: 18-04-2019
Time: 1555545600 - 14:05
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